No matter your requirements, there's a platform that will fit your needs. Some go above and beyond and include features that let you manage projects, automate processes, build reports, or market your business. CRMs manage contacts, track sales, record activities, send emails, make calls, and dozens of other functions. Even if your business is just starting out, customer relationship management (CRM) software should be the hub of your company's interactions with all of your current and future customers and clients.